My aunt and uncle are psychologists out in New Jersey. I was visiting their house the other day, and found these awesome 60’s/70’s psychology books in a book shelf. There’s a joke about designers never reading the copy they’re laying out. I look at these designs and I think “oh, how smart and mod and classy” and then there’s a double-take about the content.
Some of these have great great moments – the interplay of the type in The Mind’s Fate is really very smart. Pathways to Madness I enjoy for it’s retro charm – it looks like an early sci-fi poster. The illustration on The Abusing Family is a classic example of a kind of illustration that you don’t get to see much anymore. And look at all that Avant Garde! Clearly the typeface of the psychology establishment.